Consulting Services:
Strategic Advisor + Fractional Digital Marketing Leadership
I've worked fractionally for eCommerce brands and agencies as an extension of their leadership teams.
I have extensive experience with managing a P&L while growing an agency team focused on retail eCommerce paid media. I've been through mergers/acquisitions and rebranding exercises. I've put together competitive research, private equity presentations, SWOT analyses, and go-to-markets for new service lines.
You can expect me to:
Project confidence and calm dealing with rapid change.
Communicate effectively with clarity and conciseness.
Show a passion for bringing ideas to life and removing road blocks to hit aggressive growth milestones.
Product Manager + Strategic Partnerships, Ad Tech + Ad Publishers
I have a knack for cutting through the BS and getting partnerships to shine. As a leader on the agency side of partnerships for 12 years, I've managed relationships with some of the world's largest ad publishers and ad tech companies. I can manage partnerships with ad publishers (Google, Microsoft, Meta, etc.), retail media networks (Amazon, Walmart, Target, Instacart, etc.) and ad-tech vendors (Search Ads 360, Skai, Search Ads 360, Marin, Feedonomics, Channel Advisor).
I also can manage internal partnerships having worked cross-functionally with product/engineering teams, analytics teams, account management teams, sales/marketing teams, finance teams, C-levels, and private equity representatives. I take pride in being the "glue guy" that makes teams excited to work on projects together.
You can expect me to:
Package up partnership work through sales collateral, case studies, testimonials to keep marketing & sales teams happy.
Deftly translate technical concepts to make sense for senior leaders and junior practitioners.
Track feature adoption, get actionable feedback and propose thoughtful answers to the question of "what's next?"
Campaign Setup + Management, Paid Media
I've ran successful paid media campaigns across Google, Microsoft, Meta and Amazon. I can audit your existing account structures and build out a thoughtful strategy to increase eCommerce revenue and improve efficiency metrics.
I utilize Google Scripts, Google Analytics, PowerBI/Looker + other automation platforms to get your campaign reporting in a good place and unlock some of the insights hidden by Google's black box campaign type--Performance Max. I always set up a testing roadmap and a project tracker with priorities & results so you always know what's coming next.
Product Data Feed Management, Paid Media
I can optimize your product data. This includes a deep audit of your current product data and all the workflows/processes related to your product data syndication.
Businesses need an expert to wade through the different quirks, nuances and requirements for each eCommerce platform.
I have successfully managed data feeds for clients with millions of SKUs. I know how to tell the story of your product data--the strengths, weaknesses, gaps and opportunities. I connect product data opportunities to campaign opportunities too so improvements to your product data lead to improvements in your product ad campaigns.
Strategic Advisor, Retail eCommerce
Having spent 12 years auditing clients of all different sizes, I can audit your existing ad technology, ad campaign structure, and product data strategy to tell you what's going well, what's not working and where you (or your agency/internal team) should be spending your time.
Strategic Advisor, Social Commerce
I've set up shops across Facebook, Instagram, Snap, TikTok. Getting your product data to look good on social media is an art and a science. There are always new social commerce features being added each month that can change how you should approach your platform. I can audit your existing social commerce processes and make sure your products are optimized for maximum exposure to be shoppable on all the major social platforms.