Consulting Services:
Product Manager + Strategic Partnerships, Ad Tech + Ad Publishers
I have a knack for cutting through the BS and getting partnerships to really shine. As a leader on the agency side of partnerships for 12 years, I've managed relationships with some of the world's largest ad publishers and ad tech companies. I will manage your partnerships with ad publishers (Google, Microsoft, Meta, etc.), retail media networks (Amazon, Walmart, Target, Instacart, etc.) and ad-tech vendors (Search Ads 360, Skai, Search Ads 360, Marin, Feedonomics, Channel Advisor)
I will manage your internal partnerships working cross-functionally between product/engineering teams, account management teams, leadership teams, and external partners. I take pride in being the "glue guy" that makes teams excited to work on projects together.
I "speak product" so your alphas and betas and go-to-markets will be easier to plan & execute on. I can translate technical concepts to make sense for C-Level leaders as well as day-to-day practitioners. I know how to track feature adoption + get actionable feedback. I always make sure that partnership work is packaged up neatly for marketing teams & sales enablement initiatives. Getting case studies completed can be tedious but it's worthwhile.
Strategic Advisor + Interim Leadership, Agencies
If you are a digital marketing agency struggling to grow your eCommerce client portfolio, I will be a short-term extension of your leadership team as you plan for the future.
I have extensive experience with growing and building a team focused on retail eCommerce paid media. I've been through mergers, acquisitions, rebranding exercises, low points and high points. I've put together competitive research, SWOT analyses, yearly goals, and go-to-markets for new service lines. I am comfortable and confident dealing with rapid change and putting together detailed plans to reach your growth milestones.
Campaign Setup + Management, Paid Media
I've ran successful paid media campaigns across Google, Microsoft, Meta and Amazon. I will audit your existing account structures and build out a thoughtful strategy to increase your eCommerce revenue and improve your efficiency metrics.
I utilize Google Scripts, Google Analytics, PowerBI/Looker + other automation platforms to get your campaign reporting in a good place and unlock some of the insights hidden by Google's black box campaign type--Performance Max. I always set up a testing roadmap and a testing tracker with priorities & results so you always know what's coming next.
Product Data Feed Management, Paid Media
I will optimize your product data. This includes a deep audit of your current product data and all the workflows/processes related to your product data syndication.
Then I optimize your data feeds to satisfy the different quirks, nuances and requirements for each eCommerce platform.
I have successfully managed data feeds for clients with millions of SKUs. I know how to tell the story of your product data--the strengths, weaknesses, gaps and opportunities. I connect product data opportunities to campaign opportunities so you can grow your eCommerce revenue.
Strategic Advisor, Retail eCommerce
Having spent 12 years auditing clients of all different sizes, I can audit your existing ad technology, ad campaign structure, and product data strategy to tell you what's going well, what's not working and where you (or your agency/internal team) should be spending your time.
Strategic Advisor, Social Commerce
I've set up shops across Facebook, Instagram, Snap, TikTok. Getting your product data to look good on social media is an art and a science. There are always new social commerce features being added each month that can change how you should approach your platform. I can audit your existing social commerce processes and make sure your products are optimized for maximum exposure to be shoppable on all the major social platforms.